YouTube Ads Management
YouTube ads provide you with a powerful way to connect with the site’s 30 million or so daily visitors, with custom targeting options that allow your company to direct ads specifically toward the individuals who are most likely to be interested in your product or service. As consumers spend an increasing amount of time seeking out news and entertainment on YouTube instead of more traditional channels of information, your business’s capacity to reach a large and captivated audience with your digital ads continues to expand.
Collab offers comprehensive YouTube ad management services that help you take full advantage of YouTube’s platform by pinpointing what videos your target users watch and then placing your content in front of them in order to bring them to your site. As your personal YouTube advertising manager, Collab can oversee your YouTube ads with an eye toward efficiency, so that your content isn’t just shown to the right users but is done so with the lowest cost per view.
YouTube’s Pay Per View (PPV) advertising structure means that, for the most part, you only spend money on the ads that people see and interact with, and with direct targeting, we can make sure that you’re not wasting resources on ads that aren’t likely to convert. We’ll focus our efforts on placing your ads in front of the right people at the right time, meaning more click-throughs and more conversions. Because if you’re not optimizing your YouTube ad presence, you’re missing out on a major source of revenue.
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YouTube Video Ad Example
It pays to set your sights on YouTube advertising. The big value of YouTube ads lies in their ability to reach not just a big audience, but an engaged one. In 2015, “18-49 year-olds spent 74% more of their time watching YouTube videos, and 4% less time watching TV. On average, the site gets 1 billion views a day on mobile devices alone. The average mobile viewing session? More than 40 minutes.” (source: Brand Watch).
For businesses big and small who are looking to drive more attention to their ads, YouTube’s ability to provide such an extensive reach means that advertising efforts on the platform tend to pay off. Users are spending more uninterrupted time on YouTube than they are on other social media platforms, and trends show that this is unlikely to change.
Types of YouTube Ads
One of the biggest benefits of dedicated YouTube advertising services is the assistance you get with navigating the various ad types available on the social media site. Whether you want to focus on one type of YouTube ad or multiple types at once, a YouTube adverts manager can help you choose the right types for the right content and objectives.
TrueView in-stream ads are video ads that are typically shown before the video the user has selected to watch. Viewers are given the choice to skip the ad after five seconds or continue watching it until the end. With TrueView in-stream ads, you only pay when a viewer watches either 30 seconds of your ad or watches it to the end (whichever is shorter) or when they interact with your ad in some way, such as by clicking through or engaging with another element of it.
TrueView in-display ads, also called in-search YouTube ads or TrueView discovery ads, appear in YouTube search displays alongside other YouTube videos (not all of which are ads). They’re designated by a small “ad” banner next to the display name. With these types of ads, you pay only when a viewer clicks on your ad to watch it.
YouTube bumper ads are limited to six seconds and must be watched before the video the viewer has chosen to watch can be viewed. With bumper ads, you pay per impression.
At Collab, we can help you choose the ad types that make the most sense for each of your campaigns. You’ll get more bang for your buck with ads that are specially designated toward where they’ll make the biggest impact.
Audience Targeting
YouTube offers a variety targeting options that help you place your ads in front of the people most likely to convert. Being a YouTube advertising agency is just part of what we do here at Collab – we also bring our expertise in SEO, content marketing, and competitive analysis to the table. We’ll use what we discover about your brand identity and your consumer base to target your ads to viewers based on a number of key variables, including:
- The topic of the video your ad is embedded in
- The demographics of your viewers (age, gender, location, etc.)
- User interests
- Keywords relevant to your ad
By targeting your ads to the right viewers, we help ensure that you’re getting impressions that matter from people who want what you have to sell.