Types of YouTube Ads
One of the biggest benefits of dedicated YouTube advertising services is the assistance you get with navigating the various ad types available on the social media site. Whether you want to focus on one type of YouTube ad or multiple types at once, a YouTube adverts manager can help you choose the right types for the right content and objectives.
TrueView in-stream ads are video ads that are typically shown before the video the user has selected to watch. Viewers are given the choice to skip the ad after five seconds or continue watching it until the end. With TrueView in-stream ads, you only pay when a viewer watches either 30 seconds of your ad or watches it to the end (whichever is shorter) or when they interact with your ad in some way, such as by clicking through or engaging with another element of it.
TrueView in-display ads, also called in-search YouTube ads or TrueView discovery ads, appear in YouTube search displays alongside other YouTube videos (not all of which are ads). They’re designated by a small “ad” banner next to the display name. With these types of ads, you pay only when a viewer clicks on your ad to watch it.
YouTube bumper ads are limited to six seconds and must be watched before the video the viewer has chosen to watch can be viewed. With bumper ads, you pay per impression.