Web Design Using SEO
There’s a lot that goes into effective digital marketing. And among the most important is a search engine optimized website that is uniquely designed to rank high in search results. Everything from the content on your page to the code on the back-end has a very real impact on your site’s performance, so it makes sense to work with a web design company that understands SEO and how to incorporate it into the foundation of your site.
Key features of an SEO-friendly web design include:
Mobile Friendliness & Responsive Web Design
Mobile devices are responsible for more than half of all web traffic, and mobile friendliness is a major search engine ranking factor. Responsive design ensures your site is accessible on all devices, and it does so without the need to build out a separate mobile-friendly site.
Readability
Content is king for SEO, but it has to be done right. That means prioritizing readability in site design and fonts so that search engines (and everyone who accesses your page) can easily figure out exactly what it is that you’re trying to say.
Site Architecture and Navigation
Intuitive site navigation is a cornerstone of good SEO. Search engines pay a lot of attention to how your site is structured, with high expectations for ease-of-use and an overall strong user experience.
Accessibility & Crawling
Your website should be as easy as possible for search engines to access and crawl. Links, content, alt tags, and URL structures all play into this, and need to be optimized with search engines in mind.
Responsive Web Design
Better web design means a better user experience and more opportunities for key conversions. And it all starts with responsivity.
Selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a consumer’s personal information by this business to another business or a third party for monetary or other valuable consideration is strictly prohibited. Your contact info will only be used once to receive a call back and will remain private until deleted from our contact list 100% guaranteed.
We’ll help design your functional site architecture with visualization data using heatmaps?
Most of the businesses spend a huge amount of money on social advertising. Running paid ads on social networks like Facebook, Twitter, LinkedIn, Pinterest, Instagram and others is a great way to reach relevant audiences at a lower cost.
The US social media advertising revenue is expected to increase by more than 194% in 2019. As per emarketer, Social video ad spending in the US will reach $14.89 billion in 2021, growing 44% from 2019.
With so much spending done on social media, it becomes critical for your business to understand the ROI from social media in order to reach more customers. Heatmaps are a great way to maximize your social media engagement and generate more revenue.
Heatmap is a presentation of data in the form of a map or diagram. They are used to analyze the behavior of the user so that you can improve your marketing strategy. Heatmaps are helpful because:
- They help you identify the various elements on a site where people spend the maximum amount of time
- They tell you exactly where people land on your site after being referred from a social media site and what action they take after landing on the site
- You are easily able to identify the dead zones on your site that aren’t helping to convert users
- By knowing exactly the dates and times when people like to take action on social media, you can share your posts leading to maximum engagement
We Use Color Psychology To Your Advantage
Colors play an important role in conversions. The choice of colors on the CTA can persuade people to buy. The below chart explains colors and their impacts on the human mind. There is no wonder that most of the IT companies use a blue color theme on their site because they want people to trust them. On the other hand, medical and energy protection sites often go with the color green. The choice of your color depends on the type of business you are into.
Therefore, it is necessary to choose the color of your website and CTA according to your niche and human psychology. As far as the color of CTA is concerned, it needs to be prominent and eye-catching. You need to increase the contrast between the button color and the background for the maximum impact.
Make sure your CTA color is consistent to your brand and carefully use contrasting shades for higher conversions.
We help you write SEO optimized headings
It is easier to understand the context after reading the heading. Proper heading also makes it easier for the search engine crawlers to index and understand the purpose of your content. Use only one H1 tag for each webpage. This helps search engine crawlers to categorize your site in the search results. Also, it helps your visitors understand the topic of your webpage.
Accurate heading tags improves user experience, as the visitors can decide if they want to read the whole content just by reading the headings. Organizing H2-H6 tags makes it easier to navigate through the webpage. Apart from making the page more readable, it helps Google to figure out if your page is relevant to a user’s query. Instead of filling your content with headings, use it wherever necessary. For example, if you sell dairy products, headings will guide the user through different products you sell and make it easier for them to purchase their desired product. Using headings throughout the website ensures a consistent experience as users navigate around the site.