User Experience (UX) Design Services
User Experience is now considered as one of the most important factors when it comes to ranking in SERPs. Good user experience can leave a lasting impression on the visitor. The better the UX, the better the ranking. A visitor is more likely to come back to a website which is easy to navigate and has faster loading speed. In order to attract more visitors to your website, you need SEO but if your website isn’t able to provide a good user experience, your SEO efforts will not get the expected results.
Do You Need Help Building a Mobile Friendly Site or App?
With the increase in the number of mobile users, the importance of having a mobile-friendly website has also increased.
- 61% of users will never return to a website that is not mobile-friendly
- 80% of smartphone users will buy from companies with mobile sites and apps that are easy to navigate
- 70% of the searches made on mobile phones lead to online action
- Mobile phone data usage is predicted to grow 46% by 2022
The same report indicates that retail websites have recorded 61% visits through smartphones. This is why Google started prioritizing mobile-friendly websites in the search results. Mobile-friendly websites rank better than the websites that aren’t optimized for mobile. If a website is not optimized for mobile then the visitors won’t be able to read its text or interact with the site properly. This will lead to an increased bounce rate which will have a direct impact on the user experience.
Also, people are more likely to click back to search results quickly if the content is not readable or if they experience errors. If more people click back as soon as they land to your website Google automatically considers that either you have irrelevant content or bad user experience. Hence, it is important to have a mobile friendly website and offer an impressive experience to the users.
Do you need help designing functional site architecture that makes sense?
How you arrange the pages on your site is referred to as site architecture. Many websites ignore the importance of simple website architecture, as a result, it negatively affects SEO and most importantly, user experience. Navigation menu allows people to find the right page, hence it helps you lower the bounce rate. Include a home button on all the pages in your site, as people won’t always enter your site through your homepage. We will help you to design two different navigation menu, one for mobile and the other for desktop. This ensures easy navigation, no matter which page the visitor is on.
Besides, you also need to boost the authority of navigation links. In order to boost the link authority of your website, limit the number of items in the navigation menu of your site. It will make it easier for Google to crawl your website and display site links in search results. In the end depending on the site architecture, Google decides which websites will get site links and which ones don’t.
We can optimize ways to increase the customer experience with your brand.
Educating users about your product can increase customer engagement as well as the brand experience. This will also result in positive feedback from your customers, as a result, your website’s ranking will also increase. The right information at the right time can enhance user trust and provide the value of a product in the mind of the user. For example, including a “You may like” section (with similar blog posts/products) at the end of the page can help your visitors find relevant items. It will increase the chances of getting converted into a lead. A potential customer would like to learn about the value and benefits of a product. The ‘what’s in for me’ would be a plus. Educating the customer is the best way to persuade them.
Research has shown that people are more likely to trust a brand that makes an effort to strengthen their knowledge about the products. It also increases customer loyalty. It doesn’t mean you dedicate a webpage solely to the features of the product, instead, let the users know about it as it exists in the real world and what problems it can solve. This will improve user experience and lower the bounce rate.
We help you write SEO optimized headings
It is easier to understand the context after reading the heading. Proper heading also makes it easier for the search engine crawlers to index and understand the purpose of your content. Use only one H1 tag for each webpage. This helps search engine crawlers to categorize your site in the search results. Also, it helps your visitors understand the topic of your webpage.
Accurate heading tags improves user experience, as the visitors can decide if they want to read the whole content just by reading the headings. Organizing H2-H6 tags makes it easier to navigate through the webpage. Apart from making the page more readable, it helps Google to figure out if your page is relevant to a user’s query. Instead of filling your content with headings, use it wherever necessary. For example, if you sell dairy products, headings will guide the user through different products you sell and make it easier for them to purchase their desired product. Using headings throughout the website ensures a consistent experience as users navigate around the site.