Social Media and SEO Go Hand In Hand
SEO writing, social media & content marketing go hand in hand. Since a major priority is copywriting and content development, as a digital marketing agency, we use SEO content writing best practices like keyword research and comprehensive planning to create content that embodies your brand voice, establishes site authority, and interests your audience. We then use content for social media marketing to share that content with the world. It’s a two-pronged approach to optimizing your website content, with both SEO and social media marketing being equally important for achieving our (and your) ultimate goals. Our social media efforts are integral to your business’s ability to make meaningful connections online, which is why we offer a comprehensive suite of social media marketing services that are designed to boost your follower counts, your engagement, and your social credibility.
Social media is a great way to start telling people about your business. Here are our steps for planning a perfect social media strategy:
- Understand your business and the target market
- Set marketing objectives and KPIs
- Create buyer personas or customer personas
- Choose the preferred social channels for promotion
- Create content marketing strategy
- Publish content and engage the audience
As a premier social media marketing agency, our distinguished team will go to work to help your brand elevate its social media presence and bridge that all-important gap between social engagement and on-site traffic. Whether you’re a small business with a primarily local footprint or a Fortune 500 with global reach, Collab can design and execute a complete social media strategy on your behalf, with dedicated social network marketing services that go the distance to establish customer loyalty and ongoing trust in your brand.
Your Social Media Management Agency
You probably didn’t get into business with the expectation that you’d have to manage multiple social media pages in addition to your day-to-day operations. We get it, which is why we offer SEO-driven social media management services that keep your social media presence going strong without taking away from everything else that you need to get done.
Strategic social media marketing is built on the belief that your content should not be overly sales-focused. While it is essential to build brand awareness and promote your products and services, engaging your audience with interactive content and community building activities can be a much more effective social media strategy than simply posting about what you sell.
Our community-centered approach to social media management helps your business build a foundation of trust with your audience—which in turn leads to high value conversions. With a consistent strategy, you will be able to reap the rewards of your social media efforts through direct revenue generation, whether your goal is to push traffic to an e-commerce website or to collect viable leads (or both).
Compared to other social media marketing companies, Collab provides a more personalized and more productive approach to your social strategy. You’ll get a social media strategy that’s 100% tailored to your business goals, plus a wide range of additional digital marketing services that will help you maintain a consistent brand voice across the web.
Social media platforms that we can manage for your business include:
What is Social Media Management?
There’s no doubt about it: your business needs to be active on social media.
More than half of the global population is on social media, with the average person spending nearly two and a half hours per day browsing social sites. And if you don’t have a strong social media marketing strategy, you’re almost certainly losing leads to your competitors that do.
Social media management is a comprehensive process that uses detailed analytics to create a social media strategy optimized for your business and your audience. Rather than posting content just for the sake of it, we use real time data to figure out exactly what’s working and what’s not—then map out how to make improvements based on what we learn.
For an even more all-inclusive option, we can also combine our social media management services with other digital marketing tactics—including on- and off-site SEO, paid ads, and content marketing—all of it driven toward improving your web presence and reaching your targeted consumer base more effectively.
Benefits of social media management include:
- More brand awareness
- More revenue
- Increased website traffic and conversions
- Stronger brand-customer relationships
- Enhanced consumer trust
- Better customer satisfaction and user experiences
- More consistent brand voice and better control over your business’s online reputation
It pays to stay consistent on social media, but maintaining an in-house social media team isn’t in the budget for a lot of businesses. With 74% of consumers turning to social media to make purchasing decisions, there’s a lot to lose from opting out. Our social media service and management team understands just how essential a great social media marketing strategy is for your business, and will go above and beyond to ensure that not only can your audience find you on social media, but that they’ll be encouraged to engage once they do.
Collab Social Media Content Service Offerings
We offer a wide range of organic and paid social marketing services to help your business make an impact with its social media strategy.
As a first step in our social media management process, you will be assigned to an experienced social media consultant who will be your designated point of contact and who will manage a larger team on your behalf consisting of SEO experts, a copywriter, and a graphic designer. Each member of your team is extensively trained in social media marketing, and will thoroughly research your industry at the start of your services to ensure your social media strategy is tailored to your needs.
From there, we’ll work to get a full picture of your business’s social media and digital marketing objectives. This will help guide your social media marketing strategy, as well as provide you with a social media service that is inherently designed to get you where you want to go. Explore our social media management services, and discover for yourself what a difference a social media strategy with Collab can make for your business.
Social Media Audit and Analysis
We will look at your current accounts to conduct a complete audit of your current social media strategy. In addition, we’ll do a competitor analysis to benchmark your social media presence and performance against your direct competition and identify any obvious gaps. Together, the audit and competitor analysis will show us where you excel, where you fall short, and what opportunities you’re not taking advantage of. It will also help us identify popular communities, keywords, and topics within your industry, all of which we will use to personalize our social media service for your business and focus on the types of content that will get your brand the most attention.
You’re not going to have social media success without a strong social media marketing strategy. Your Collab team will create a custom strategy that takes into account your goals, your audience, and your budget — so you’re only posting on the platforms that make sense for your business. This strategy will also include a content plan geared toward brand awareness and high-value engagement with your consumer base. Want to look into shopping widgets and other applications? We’re great at assessing what will work for your social media pages and then implementing them as part of your larger social media campaigns.
Account Creation and Revamps
Whether you need new social media accounts or want to revamp accounts that already exist, Collab ensures that everything is taken care of for you. Account management is an important part of our social media service, and is an efficient and affordable alternative to trying to do it all on your own. And because there’s no point in having an account on a social media platform that you’re not going to put to good use, we’ll ensure that all of the foundational elements of a strong account are in place, including:
- Profiles that are SEO-optimized with your keywords
- Custom URLs and usernames
- Accurate website, location, and business hour information
- Optimized profile and cover photos
From your images to your business information to your posts, we’ll make sure that all aspects of your page are in line with your branding guidelines. We’ll also work to ensure a consistent tone from channel to channel so that your brand voice remains strong regardless of where your audience finds you.
Original Content and Graphic Design
A huge part of your business’s social media marketing strategy will be focused on sharing top-tier content. As your social media marketing agency, we’ll develop an organized content calendar to map out all of our creatives for the month, then send it to you for approval so you never have to wonder what comes next. This will be a mixture of promotional and branded content that is geared to your target audience, with your company’s voice reflected in every post that your assigned copywriter creates.
Post formats vary widely depending on the campaign and what your analytics tell us works with your audience. Examples of the types of posts that you can expect include short articles, original images, inspiring quotes, infographics, product photos, “behind-the-scenes” shots, industry news, tips and advice, company news, testimonials, flash sales, and contests — all of it designed to be shareable and to keep your followers’ attention!
It’s key that you remain an active part of the conversation on your social media pages. Improve your online reputation with our real-time Facebook and Instagram management service, and take a leading role in the dialogue around your brand. Our social media service will help you see who’s talking about your brand and in what context. We’ll also maintain proactive engagement by responding to both positive and negative mentions. And to further boost brand awareness and keep engagement strong, your social media team will create non-competitive partnerships for your business within your industry to amplify your marketing efforts and tap into a deeper pool of leads.
Effective social media management is fluid and responsive. We’ll keep a close eye on your social media analytics using a range of digital reporting tools, then adapt your social media marketing strategy as needed depending on what the data tells us. Collab can help navigate and interpret any and all analytical data that comes in through your social channels, and we can also help you cut through the noise so that you’re only paying attention to the numbers that are relevant to your goals. You’ll get the clearest possible picture of your performance, and we’ll get the actionable insights we need to further your impact with your audience.
Social Media Agency near Philadelphia
Social Media Advertising
Let’s be honest, while engagement is obviously a fantastic goal of any social media strategy, the real value comes through your ability to turn your social presence into sales. Facebook, Twitter, and Instagram in particular provide your business with optimal opportunities to increase brand revenue through promotional advertising, and your social media management team will work hard to connect the dots for you.
Social media advertising, also known as social media targeting, refers to the use of paid ads to grow your following and gain more conversions off of your social pages. Our paid social marketing services hone in on your ideal audience based on online behaviors, interests, locations, and more, then place smart ads to supplement your organic performance and bring more qualified leads to your site.
A lot of our clients focus their social advertising dollars on Facebook and Instagram, since it’s the largest social media platform. Facebook advertising services allow us to run ads to a set of cold leads, or even your current email database. Because we focus our attention on segmented audiences, your advertising dollars are always spent wisely. And for those who are interested in more extensive social media advertising, we can also manage Pay Per Click (PPC) campaigns on Facebook and other platforms that can bring a significant amount of exposure to your business.
Get Started with Collab Outsourced Services
There’s no time to lose with social media marketing. Generate more conversions, get better results, and start putting cost-effective solutions into practice with a dedicated social media management team from Collab. We’re ready to get started when you are, so contact us today to learn more about our social media marketing services and the unique benefits that we can bring to your brand.