Collab Social Media Content Service Offerings
We offer a wide range of organic and paid social marketing services to help your business make an impact with its social media strategy.
As a first step in our social media management process, you will be assigned to an experienced social media consultant who will be your designated point of contact and who will manage a larger team on your behalf consisting of SEO experts, a copywriter, and a graphic designer. Each member of your team is extensively trained in social media marketing, and will thoroughly research your industry at the start of your services to ensure your social media strategy is tailored to your needs.
From there, we’ll work to get a full picture of your business’s social media and digital marketing objectives. This will help guide your social media marketing strategy, as well as provide you with a social media service that is inherently designed to get you where you want to go. Explore our social media management services, and discover for yourself what a difference a social media strategy with Collab can make for your business.
Social Media Audit and Analysis
We will look at your current accounts to conduct a complete audit of your current social media strategy. In addition, we’ll do a competitor analysis to benchmark your social media presence and performance against your direct competition and identify any obvious gaps. Together, the audit and competitor analysis will show us where you excel, where you fall short, and what opportunities you’re not taking advantage of. It will also help us identify popular communities, keywords, and topics within your industry, all of which we will use to personalize our social media service for your business and focus on the types of content that will get your brand the most attention.
You’re not going to have social media success without a strong social media marketing strategy. Your Collab team will create a custom strategy that takes into account your goals, your audience, and your budget — so you’re only posting on the platforms that make sense for your business. This strategy will also include a content plan geared toward brand awareness and high-value engagement with your consumer base. Want to look into shopping widgets and other applications? We’re great at assessing what will work for your social media pages and then implementing them as part of your larger social media campaigns.
Account Creation and Revamps
Whether you need new social media accounts or want to revamp accounts that already exist, Collab ensures that everything is taken care of for you. Account management is an important part of our social media service, and is an efficient and affordable alternative to trying to do it all on your own. And because there’s no point in having an account on a social media platform that you’re not going to put to good use, we’ll ensure that all of the foundational elements of a strong account are in place, including:
- Profiles that are SEO-optimized with your keywords
- Custom URLs and usernames
- Accurate website, location, and business hour information
- Optimized profile and cover photos
From your images to your business information to your posts, we’ll make sure that all aspects of your page are in line with your branding guidelines. We’ll also work to ensure a consistent tone from channel to channel so that your brand voice remains strong regardless of where your audience finds you.
Original Content and Graphic Design
A huge part of your business’s social media marketing strategy will be focused on sharing top-tier content. As your social media marketing agency, we’ll develop an organized content calendar to map out all of our creatives for the month, then send it to you for approval so you never have to wonder what comes next. This will be a mixture of promotional and branded content that is geared to your target audience, with your company’s voice reflected in every post that your assigned copywriter creates.
Post formats vary widely depending on the campaign and what your analytics tell us works with your audience. Examples of the types of posts that you can expect include short articles, original images, inspiring quotes, infographics, product photos, “behind-the-scenes” shots, industry news, tips and advice, company news, testimonials, flash sales, and contests — all of it designed to be shareable and to keep your followers’ attention!
It’s key that you remain an active part of the conversation on your social media pages. Improve your online reputation with our real-time Facebook and Instagram management service, and take a leading role in the dialogue around your brand. Our social media service will help you see who’s talking about your brand and in what context. We’ll also maintain proactive engagement by responding to both positive and negative mentions. And to further boost brand awareness and keep engagement strong, your social media team will create non-competitive partnerships for your business within your industry to amplify your marketing efforts and tap into a deeper pool of leads.
Effective social media management is fluid and responsive. We’ll keep a close eye on your social media analytics using a range of digital reporting tools, then adapt your social media marketing strategy as needed depending on what the data tells us. Collab can help navigate and interpret any and all analytical data that comes in through your social channels, and we can also help you cut through the noise so that you’re only paying attention to the numbers that are relevant to your goals. You’ll get the clearest possible picture of your performance, and we’ll get the actionable insights we need to further your impact with your audience.