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Website Content & Writing Services
Before we can market your content, we need to write it. SEO content writing services from Collab provide your company with a comprehensive strategy for creating killer website content, including a team of experienced copywriters and editors who can produce it on your behalf. We’ll focus on all aspects of content creation so that you don’t have to, with tested tactics that ensure your content isn’t just high-quality but is also worthy of your audience’s attention.
How Is SEO Related to Content Marketing?
SEO writing and content marketing go hand in hand. As an SEO copywriting company and digital marketing agency, we use SEO content writing best practices like keyword research and comprehensive planning to create content that embodies your brand voice, establishes site authority, and interests your audience. We then use content marketing to share that content with the world. It’s a two-pronged approach to optimizing your website content, with both SEO and content marketing being equally important for achieving our (and your) ultimate goals.
Our SEO Content Writing Process
There’s an art to effective content creation. Each step of our SEO writing process is designed to get you closer to a fully optimized content strategy and boost your traffic, engagement, and sales. It’s all part of our all-inclusive content marketing service, with no stone left unturned when it comes to ensuring your business has the best website content possible. Here’s what it entails.
Step 1: Content Assessment
- As a SEO and content marketing agency, we offer the best content marketing services for your business, with SEO content writing services that are optimized both for search engines and for your target audience.
- We’ll perform an initial assessment and take an inventory of your current content so we know what can be improved and what should be removed. We’ll also analyze your current distribution channels and how your competitors distribute materials. This helps us determine which types of content and platforms will work best for your brand.
- Our team prioritizes content that can easily rank for targeted keywords, determining what your strongest content is and how we can leverage that content for further reach. If you have outdated website content that needs to be updated, we’ll make note of that, too.
Step 2: Creative Deployment
- Next, we develop a production calendar and get to work writing new content. All of our copywriters and content creators are trained in the principles of SEO and how to improve your site’s ranking on search engines, and are ready to create well-researched and 100% original content for your business based on the findings of our assessment and keyword research.
- Our SEO content writing services cover everything you need to publish stand-out content on your website – including text, graphics, and videos. And while the creative team does their thing, Collab’s experienced marketers will connect with a network of industry-related influencers for the circulation of your content, plus find new channels of distribution that we believe will be beneficial in reaching your core demographic.
Step 3: Regular Reporting
- Your SEO content writing campaign doesn’t end with promotion. We believe that the true success of a campaign is its ability to show increased performance and yield real results over time. Our solutions are tailor-made to adapt to how your customer relationships grow, with constant monitoring of progress in order to see which methods are most effective.
- Accurate tracking and measuring is important for helping you see an impressive return on investment (ROI). Our content marketing firm invests in project management platforms that provide us with these capabilities and let us take regular snapshots of your performance. We focus on realistic goals that are geared towards profitability for your business, and are constantly switching things up in response to the insights we gain from our reports.
Enterprise Consulting for Self-Driven SEO Writing
If you have the time and the energy to put a plan of action into place for your business, Collab provides consulting services to help you stay on track.
Enterprise consulting services include:
We’re fully flexible and ready to work around your needs. If you decide you need more help, let us know and we’ll take over additional tasks as needed to keep your content marketing efforts on track. When developing a stream of branded content for your company, we use a variety of content formats to ensure that you get maximum exposure. This includes (but is not limited to):
- Infographics and other visual content. These can be more appealing for users who do not have time to read lengthy paragraphs of text.
- Positive reviews and client testimonials. Five-star feedback helps generate social proof for your brand and connects with your audience on an emotional level.
- How-to guides and free demos. These enable your users to understand and interact with your products at a physical level, and can support your sales team throughout the buyer’s journey.
- Case studies and whitepapers. Illustrate value and build authority with heavily researched content that shows off what your business can do.
- Live and pre-recorded Q&A sessions. Connect one-on-one with your audience and clear up any confusion about your product or a topic surrounding your product.
- Guest posting. Choose an industry-related (but not competitive) company to share posts with and tap into a deeper pool of prospects.
- Email marketing and newsletters. Feature company updates, news, and sneak peeks into exciting campaigns and future sales.
- Webinars and podcasts. Educational tools like these are another alternative to written text, and are popular and shareable among listeners.
- Blog posts, press releases, social media content, and web copy are all part of our content marketing services as well.
Working with a Website SEO Agency
Make your data actionable and turn more visitors into buyers. Our conversion rate optimization services help businesses of all sizes adopt a better, more well-rounded approach to conversion-driven digital marketing. We’ll create a completely custom SEO strategy for your brand, with ongoing support so that you can easily adapt to new customer behavior trends.