Search Engine Optimization (SEO) Services
Outsource your SEO service needs to our experienced team of experts, so you can have peace-of-mind & spend your time where it matters most – on growing your business.
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Search Engine Optimization (SEO) Services
With all of the resources available for Search Engine Optimization, it can be hard to stay on track and maintain a campaign without getting bogged down and losing track of the big picture. Collab is a reputable search marketing agency that is able to understand high-level solutions for your business, keeping track of your progress through deliverable tasks and improving your digital marketing performance.
Collab can help bridge the gap between knowing what you need, but not how to get it.
Businesses that Can Benefit from Search Engine Optimization include:
- Both eCommerce and lead generation type businesses
- B2B, B2C, and SaaS companies
- Business owners with newly created websites, as well as those with older websites that could use updating
SEO Services & Processes
SEO Services & Processes
Competition Research
The first step in any SEO strategy is achieving a competitive edge is to identify your competition and know their strengths and weaknesses. Understanding the competition is crucial, which is why this requires ongoing analysis. Not only can you learn best practices from competitors, but you can also learn to avoid the mistakes they make. Our team will identify what kind of Search Engine Optimization campaign your competitors produce and how we can improve on them.
Companies that do not utilize a digital marketing or Search Engine Optimization company can still find ways to improve their rankings on Google, Bing, and Yahoo for certain keywords, even if the competition seems daunting. The question is, how do you intend to outrank them? Collab monitors competitor sites as part of your strategy and makes sure your business is not missing out on any valuable strategies that would benefit it greatly.
Keyword Research
Collab will conduct keyword research based on your needs as a business. The keywords will be broken down into three main types:
- Focus Keyword: the core keyword chosen for each page
- Primary Keywords: the set of keywords that will appear in most of the description and within the content
- Long-tail Keywords: these are the keywords that will only appear within the content of the website
On-Page SEO Strategy Services
This is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic. According to the keyword strategy and whether for domestic, international, or local SEO, our SEO agency experts will advise which pages of your website need to be updated and ensure that the search engines understand the focus keywords for each page.
We map out all URLs that need to be updated and/ or added to your strategy, including current and recommended meta titles, meta descriptions, alt tags, and h1 tags. Ideally, each page should contain unique title tags and content. Using title tags correctly can help Google rank your website better by defining a page’s topic for both users and search engines. If a tag is empty or missing, search engines may rank your page lower than they would otherwise.
Meta descriptions can be seen on Google’s SERPs (Search Engine Results Pages). These describe to users what each of your website pages is about. With meta descriptions, it’s important to highlight relevant keywords. Your message should be clear and contain a call to action as well. After we implement on-page SEO, we will analyze keyword performance to determine which pages and keywords need a boost.
Once completed, we’ll re-evaluate your on-page SEO every month and resolve any issues found during audits so that your optimization is always up to date with Google’s latest algorithm changes.
Local SEO
Your local audience is searching for the solutions that your business provides. Will they be able to find you? We use targeted analytics to optimize your brand’s presence on a local level. With local SEO marketing, you can make sure that nearby consumers can easily find you in their search, connecting you with more of the people who are in need of the product or service that you’re selling.
Collab can help place your website in front of your local audience and get it ranked higher in local search engine results. Local strategic SEO services include competitive analyses, keyword research, web and technical analytics, and local demographic data-all of which can make a huge difference in your ability to connect with the right people.
SEO Content Writing
Businesses need high-quality and original content on their page if they’re going to convert, but it’s expensive to keep a qualified copywriter on staff. As a full-service Search Engine Optimization company and content marketing agency, we offer a better alternative: a combined content marketing strategy and writing team that can provide your business with all of the content it needs to compete.
Our content writing services will help you expand your audience and improve search engine visibility. We’ll also create top-tier content for your business that helps further establish it as an authority in your field. The process starts with SEO keyword research and a thorough content marketing plan, after which we’ll get to work producing deeply researched pieces that your business can use to solidify its reputation and gain more qualified leads.
We work with some of the best content writers in the industry to bring you copy your business can be proud of. Along the way, we’ll check in regularly for consultations and analytics updates, including organic traffic analysis, so that you never have to wonder if your content investment is paying off.
Off-Page SEO Services
This refers to optimization techniques that occur outside of your website, and is an important part of the SEO digital marketing strategy as a whole. In this process, our SEO agency will research keywords that are best suited for your services and produce content with these keywords for other websites. This content will have links that direct traffic to your website, resulting in higher conversions.
Done well, off-page SEO serves to increase your website’s authority with search engines while also building more buzz around your brand. The more great content related to your brand off of your page, the more great content that Google-and your audience-will assume is on your page as well. It’s a reciprocal strategy with very real benefits for your business, and one that our qualified team of strategists and writers is well-suited to deliver on.
Link Building
Targeted link building strategies help increase page authority and drive more organic traffic to your website. Link building is also integral to your search engine ranking, with high-quality inbound links serving to boost your digital presence and get you closer to that top spot. One of the most well-known off-page Search Engine Optimization techniques is building links through brand partnerships. In this process, we identify companion websites that can enhance your campaign and then build relationships with them on your behalf.
This includes:
- Niche-specific blogs and content curators
- Relevant news websites
- Trade publications
- Forums and online communities
- Professional associations
Depending on the requests from certain publishers, we customize links for each client based on their industry. Once these high-quality links have been secured, we ensure that links are indexed and registered by search engines. Additionally, we will monitor the performance of the page in terms of keyword rankings so that we know our efforts are always well placed.
Our content writing services will help you expand your audience and improve search engine visibility. We’ll also create top-tier content for your business that helps further establish it as an authority in your field. The process starts with SEO keyword research and a thorough content marketing plan, after which we’ll get to work producing deeply researched pieces that your business can use to solidify its reputation and gain more qualified leads.
We work with some of the best content writers in the industry to bring you copy your business can be proud of. Along the way, we’ll check in regularly for consultations and analytics updates, including organic traffic analysis, so that you never have to wonder if your content investment is paying off.
Full Technical Audit
As the leading web SEO company in Philadelphia, Pa and Scottsdale, Az, our SEO specialists are available to fix every technical aspects regarding your website to be compliant with all major search engines. Audits are set up via internal programs and third-party platforms that enforce the crawling process. By enacting such processes, Collab will list issues that need to be addressed, such as duplicate content, crawl errors, 404 errors, sitemap issues, and more.
Specific issues that we can also identify with a comprehensive technical audit include:
- Slow loading speeds
- Mobile accessibility
- ADA compliance
- Poor website structure
- Dead links
- Insufficient metadata
These and other issues can have a serious impact on your site’s performance. They can also cost you prospects and profit, making it all the more essential that you know exactly where the problems are.
We help you write SEO optimized headings
It is easier to understand the context after reading the heading. Proper heading also makes it easier for the search engine crawlers to index and understand the purpose of your content. Use only one H1 tag for each webpage. This helps search engine crawlers to categorize your site in the search results. Also, it helps your visitors understand the topic of your webpage.
Accurate heading tags improves user experience, as the visitors can decide if they want to read the whole content just by reading the headings. Organizing H2-H6 tags makes it easier to navigate through the webpage. Apart from making the page more readable, it helps Google to figure out if your page is relevant to a user’s query. Instead of filling your content with headings, use it wherever necessary. For example, if you sell dairy products, headings will guide the user through different products you sell and make it easier for them to purchase their desired product. Using headings throughout the website ensures a consistent experience as users navigate around the site.