Pay Per Click advertising is a model that allows advertisers the ability to place ads on a platform and pay the host of the platform when their ad is clicked. The goal of this type of advertising is to lead a user to click an advertiser’s website or app, to initialize contact that allows for further interaction such as purchasing or sharing.
PPC advertising can be managed on multiple platforms, including Facebook, Google, Bing, etc., where each platform has its own distinct processes for measuring and generating clicks. A PPC ads agency will offer price points and options for every type of business, large or small. Google AdWords represents the major platform for typical paid search, but Bing and contextual search platforms represent opportunities to advertise in a less competitive space and take advantage of traffic from multiple sources.