Project Description
Headlice 911
HeadLice911 was starting off fresh and needed awareness of their brand to be launched immediately. They were smart to come to us. We built a comprehensive foundation to completely streamline their workflow as well as sell their service to an extremely specific market. Here’s how we tackled it.
A BRAND NEW WEBSITE
Your website is your home base. In their industry, it was imperative that they accurately portray their clean and professional image. It was our job to capture that in imagery and build a site that communicated that effectively in addition to getting feet through the door. Once it was live, conversions began immediately.
THAT WAS OPTIMIZED FOR DIFFERENT DEVICES
It became clear that HeadLice911 books most of their appointments by phone. As most of our marketing relied on facebook and google which is accessed almost exclusively on a mobile device, it was important for us to make the website ready for those calls. We condensed the larger design we made for desktop into a clean and easily navigable interface that made it easy for customers to make the jump and become a customer.
AND VIDEO, TESTIMONIALS FROM CLIENTS
We insisted that video was the perfect way to market their services. Nothing would be able to sell their product better than a testimonial. We arranged to have customers serviced and speak about their experience. The results were better than we could imagine. The customers spoke passionately about the process they went through and showed genuine thanks to the business. It showed on camera and the resulting Facebook engagement was incredible. Appointments started coming in immediately.
HIGH-FIDELITY PHOTOGRAPHY
HIGH-FIDELITY PHOTOGRAPHY
Taking on a client means generating marketing materials that have versatility and longevity and good photographs are essential. We were able to take photographs that are being used in nearly every marketing avenue we have. The subject matter was obvious. There were photos of their process and the problem itself. We were able to capture it in a way that invites customers in and to trust those professionals to ease their problem.
DIGITAL ADVERTISING (FACEBOOK AND GOOGLE)
DIGITAL ADVERTISING (FACEBOOK AND GOOGLE)
After collecting photos and video of their clean working environment and process marketing assets was simple. Make the messaging clear and target the right audience with precision. Their market was clear and the professional assets we collected allowed us to have a clear strategy.
LOCAL LISTING
LOCAL LISTING
Having an optimized local listing was one of the top things on our list. They were a new business and we have to have them ready as soon as their locations opened. Any new business must have imagery and their contact information available at a moments notice. Making the target market aware of this new business was key.