Videos are the most compelling media. It gives the consumer a chance to see the product and the craftsmen behind it in a lively way. As a best practice, we always try to get our client’s faces on camera. In the case of Forge, we knew we could get great video of them working in the shop showing off the custom work they make.
Taking on a client means generating marketing materials that have versatility and longevity and good photographs are essential. We were able to take photographs that are being used in nearly every marketing avenue we have.
This is one of our greatest strengths. We focused on reaching a specific audience to make conversions and distributed exactly how and to whom we choose. For Forge it was a matter of finding out who would convert to their services instead of going with a larger impersonal corporation.
Many clients underestimate the importance of local listings. It is much more than simply having your hours and address posted on google maps. There are opportunities to fill these listings with content that compels visitors to continue to engage and potentially convert.
IT’S A WRAP!
From the beginning, it was obvious that they were passionate and professional about their craft. They were hungry for additional exposure. They only required optimization of their social avenues to properly market their superior service. We built personal relationships with the staff and got to the core of their message. From there, it was a matter of putting our expertise to use. It wasn’t difficult for our team to bring their business up to date and see their leads increase. They have become an example that continually confirms what we know we do best.