We take advantage of all avenues to show off the best of our clients. In our experience, video is the most compelling media. It gives the consumer a chance to see the product and the craftsmen behind it in a lively way. As a best practice, we always try to get our client’s faces on camera. They sell their product better than any stock footage or product shot could. In the case of Fenceworks where each client receives personalized attention on their account, it was natural to have them featured in interviews along side intimate vignette shots of their products.