Targeting your audience with Facebook ad management services
One of the biggest benefits of hiring a Facebook adverts manager is the expert knowledge you get regarding your target audience. We’ll optimize your ad campaign for the precise consumer base you’re trying to reach, taking into account various demographic variables such as:
- Gender, location, age
- Education level
- Geographic location
- Life events
- And more…
We can also create Custom Audiences for your brand through information we gather from your marketing lists as well as Lookalike Audiences based on your website visitors. By honing in on the Facebook users who are most likely to interact with your brand, we’ll avoid wasteful spending and be able to better target your ad copy for the people who will come across it.
The key to a strong Facebook ads campaign is frequent optimization based on tracking and analytics. We’ll use the data and metrics found within your company’s built-in Facebook Ads Manager and combine that with general analytics on your website traffic and conversion rates to build you the very best Facebook ad strategy and adjust it as we go along. We’ll tweak your campaign based on performance metrics, and we’ll also identify clear successes so we can capitalize on them and expand those strategies into other areas.
The most important thing after getting an ad up and running is making sure that it’s working for you. There’s no use spending money on an ad that isn’t reaching the right people or getting you the right results. Regular data tracking helps us identify areas of weakness and modify them quickly while building on areas of high ROI.
Copy and creative
Collab is a Facebook advertising agency, but it’s not all that we do. We have a dedicated staff of digital marketing experts, technical pros, and skilled copywriters who can enhance your Facebook ad campaign and better connect with your audience.
All copy is not created equal. For ads and landing pages, you want copy that is specifically designed to maximize usability and conversions. Our agency pros will get to work for your business, custom creating copy that perfectly aligns with your brand’s voice and objectives.
The best way to predict the effectiveness of a Facebook ad is to run A/B testing prior to publication. At Collab, we have years of experience running split testing campaigns and decoding the results. You’ll get the assurance that your Facebook ad will perform well even before we post it, and we’ll know ahead of time if a certain strategy isn’t going to accomplish what we want it to. Though it’s impossible to truly know the impact of a Facebook ad campaign before you put it out into the world, targeted A/B testing helps us take a bit of the guesswork out of it and focus our efforts on the ads that are going to bring you the biggest bang for your buck.