Email Marketing Channel
When it comes to ROIs, few digital strategies bring more benefits to brands than high quality email marketing. Email marketing solutions provide companies with a way to build their authority and connect with consumers in a cost effective, time effective manner. There’s a simple reason that businesses of all sizes put so much effort into optimizing direct email marketing campaigns: it works.
At Collab, we recognize the value of email advertising, and we specialize in producing relevant content that generates a positive response for our clients. When you hire our team to oversee your email and newsletter marketing efforts, you get personalized attention and a skilled group of agency pros dedicated to getting you results. We’ll create well-written emails geared specifically for your email recipients, with a strong focus on every detail to make sure that everything from the subject line to the signature takes you closer to your main objectives.
In a world of information overload, it can be difficult to hold a reader’s attention. That’s why we avoid the excessive use of information in our custom email marketing content and instead work to create consumable emails with calls to action that are easy to identify. Our skilled copywriters can craft everything from press releases to newsletter that are informative and appealing to recipients without losing their attention, while our expert team of designers can put together newsletter headers and footers that carry through your brand’s individuality and strengthen your identity on the page.
Your company has a streamlined focus on your ROI and so do we. We’ll work with you to maximize your email marketing performance and generate more leads, more traffic, and bigger profits.
Our Email Marketing Strategy
We’re email marketing strategists with our eye on the prize. To get you the results you’re looking for, we’ll implement a comprehensive email strategy designed to convert. As with all areas of business, the more leads you have, the better. Our lead generation services can help you build up an opt-in email subscriber list with targeted strategies both on your site and off. As your email marketing managers, we’ll constantly capture all of the leads from your website and beyond to build multiple subscriber lists and launch a variety of email campaigns specifically generated for the audience who will be receiving them in their inbox. We can also create “drip campaigns” that send regular emails out to your leads at a pace that maximizes open rates and click-throughs.
To make sure that we’re always capitalizing on what works (and not wasting time on what doesn’t), we’ll conduct tracking of key metrics of the emailing campaigns, including the click-through-rate (CTR), and keep track of all results on Google Analytics. You’ll receive regular reports of progress so that you always know what’s going on and where we’re seeing success.
Focus Your Resources On Email Marketing
No matter what you’re selling, there’s a very good chance that your desired consumer base is active on email. Reaching out to them through their inbox is a valuable tool for gaining their attention and maintaining strong brand awareness. Email marketing is the most direct – and often the most effective – way to connect with your audience, and an efficient email marketing campaign can out-perform both search and social media marketing in terms of ROI. It’s estimated that businesses average a return of “$44 for every $1” (source: Campaign Monitor) they spend on email marketing. It’s a significant driver of lead acquisition and retention, and a preferred means of communication for many consumers.
The primary goal of email marketing is to move consumers through the sales funnel from leads to customers, and from there to satisfied customers who are more likely to return for another purchase. Effective email marketing campaigns are those that are optimized to appear to the right people at the right time with engaging content that inspires them to click through to your website.
Your customers aren’t necessarily checking the search engines or their social media sites every day, but they are checking their email – and they want to receive communications from the brands they like and trust. “86% of customers enjoy receiving promotional emails” (source: Marketing Sherpa) from companies they do business with, and with nine billion people using email around the world, your ability to reach an interested audience far and wide is greatly expanded with targeted email strategies.