Do you know which digital service your small business needs help with most?
Starting the Digital Process with Website Development
Collab can design and develop a full web offering for your brands based upon agreed functionality and desired goals. We will collaborate to understand the goals of the new website and how it integrates with your other marketing channels. We will focus on the user experience to guide them through the sales funnel. We will integrate your brand with exciting imagery and content, engaging lead generation functionality and all social media channels. Our team will help develop, define and plan a list of actionable deliverables for the new website through launch.
OUR WEB DEVELOPMENT SERVICES INCLUDE:
- WEBSITE DESIGN
- APP DEVELOPMENT
- CONTENT CURATION
- STAGING SERVER CREATED FOR SITE APPROVAL & TESTING
- WEBSITE TESTING & QA
- DEPLOYMENT TO PRODUCTION
- INTEGRATION WITH ANY NECESSARY APIs/PLUGINS/SERVICES/PLATFORMS
- SECURE CLOUD HOSTING AND SERVER MAINTENANCE
Our marketing team will work with you to create innovative and non-traditional strategies to generate leads in a cost-effective manner. From targeted Facebook group posts to video to leveraging product specialists and industry influencers, our marketing team will create an all encompassing, overarching marketing and branding strategy that will continue generating leads.
OUR LEAD GENERATION STRATEGY INCLUDES:
- CREATION OF CUSTOM MARKETING FUNNEL AND CRM STRATEGY
- GENERATION OF EXPERIMENTS AND A/B TESTING FOR APPROVED STRATEGIES
- CAPTURE LEADS AND PLACE THEM INTO THE FUNNEL
Using an iterative ad approach, we will be constantly optimizing your ads and monitoring results to ensure that you maximize the ROI of every ad dollar invested.
How Do We Tie This To Growth?
Collab’s executive team, marketers and project managers work with your team to create a customized brand growth strategy. Collab’s roadmap for success positions us as a strong partner to expand your brand recognition. The Collab team and our clients value the principles of integrity, innovation and dedication a bove all else when working together.
We believe every successful campaign needs a solid foundation, and this growth strategy serves as this base to build from.
Collab will continuously utilize research tools to develop an extensive digital marketing strategy that will meet your growth goals, whether it’s acquiring new customers or expanding brand awareness.
WE CAN USE DATA TO GENERATE THE FOLLOWING:
- TAILORED MESSAGING TO ENSURE BRAND VOICE ALIGNMENT
- IN-DEPTH ANALYTICS ANALYSES
- COMPETITIVE MARKETING ANALYSIS
- WEBSITE UX/UI ANALYSIS
- ACTIVE CYCLING OF CREATIVE & CREATIVE IDEATION
- COHESIVE, CROSS-CHANNEL STRATEGY MANAGEMENT AND EXECUTION
- CROSS-CHANNEL KPI DASHBOARD
Investing in Your Company’s Digital Journey
With Collab, you get a full scale marketing team that serves as an extension of your team.
Our pricing model bundles all our services for a fraction of what it would cost to individually hire each of the necessary team members.
We structure our agreements with a monthly retainer. Our deliverables are designed in collaboration with your overall business goals and predetermined key performance metrics. We provide full performance analytics and a customized dashboard for dynamic metrics.
Customer Relationship Management (CRM)
Collab is experienced in tailoring CRM platforms based on integrating an existing business plan strategy with mapping the customer journey through the sales process. By identifying each organizational role and defining sales pipeline stages through understanding the competitive landscape and the team’s overall goals, it allows our clients to effectively prospect their sales channels and accurately forecast revenue.
OUR CRM CONSULTING SERVICES COVER:
- REVIEW CURRENT METHOD AND STAGES
- ESTABLISH KEY PERFORMANCE INDICATORS (KPIs)
- HELP ALIGN THE SALES AND MARKETING TEAMS
- EVALUATE SALES CHANNELS AND DISTRIBUTORS
- HELP CHOOSE THE RIGHT CRM PLATFORM
How We Help You Through the Digital Process
You’ll be paired with a dedicated Sr. Account Manager and Executive Team Member who will be responsible for the overall operations of working with your company. Collab’s Executive Team will work directly with the Sr. Account Manager to understand your business goals, help drive the direction of your campaigns, help execute on campaign tasks, and manage day-to-day operations. They’ll also have a direct line to our founders, consulting them for feedback on your strategy while leveraging their diverse experience in the process.
Your Collab team will go through a business deep dive, leaving them with the inputs required for a tailored, effective strategy. You also get to benefit from the team primarily consisting of entrepreneurs, data analysts and C-Level executives with collective knowledge of building brands, deploying millions of dollars in ad spend with digital marketing experience from companies generating millions of dollars in revenue.
We will collaborate to develop a fully integrated and market leading strategy. We will explore emerging markets and evaluate them with empirical data. As we grow, we’ll help with deliverables such as: