Our Process

How We Help You Through the Process

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Website Development

 

Collab can design and develop a full web offering for your brands based upon agreed functionality and desired goals. We will collaborate to understand the goals of the new website and how it integrates with your other marketing channels. We will focus on the user experience to guide them through the sales funnel. We will integrate your brand with exciting imagery and content, engaging lead generation functionality and all social media channels. Our team will help develop, define and plan a list of actionable deliverables for the new website through launch.

 

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OUR WEB DEVELOPMENT SERVICES CAN INCLUDE:

  • WEBSITE DESIGN & DEVELOPMENT
  • CONTENT CURATION
  • STAGING SERVER CREATED FOR SITE APPROVAL AND TESTING
  • TESTING & QA
  • DEPLOYMENT TO PRODUCTION
  • INTEGRATION WITH ANY NECESSARY APPS/SERVICES/PLATFORMS
  • SECURE HOSTING AND MAINTENANCE

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Google PPC Ads

 

Collab will help you set up a cost efficient Google Ads campaign, focused on keeping your cost per click low, while maximizing engagement with your brand. Google Ads are the best way to target and convert individuals that are already exploring your market. Our campaigns will laser in on people making searches related to a list of custom keywords.

You will have access to our in-house PPC (pay per click) expert to develop and optimize your campaigns to reach your business goals. Ad copy testing, keyword optimization, and CRO are all part of our strategy when creating and running the most successful campaign possible.

OUR GOOGLE ADS CONSULTING CAPABILITIES INCLUDE:

 

  • CREATION OF ADS, AUDIENCES, AND CAMPAIGNS
  • CREATION OF AD CREATIVE
  • IMPLEMENTATION OF GOOGLE ADS PIXEL AND CONVERSION TRACKING
  • CREATION, MANAGEMENT, AND ITERATION OF CAMPAIGNS

Social Media Management

 

There is an opportunity to drive brand awareness in new markets by utilizing social media. We’ll use your existing data to create new audiences and audience crosses that will help you find the most relevant demographics of possible customers.

We’ll continuously monitor and optimize your ads to make sure that we are getting the lowest possible customer acquisition cost (CAC) with the highest possible return on ad spend (RoAS).

OUR EXPERTISE IN SOCIAL MEDIA MANAGEMENT MEANS WE CAN HELP YOU WITH:

 

  • CUSTOMER ACQUISITION
  • BRAND & PRODUCT AWARENESS
  • AD MONITORING AND OPTIMIZATION
  • CREATION OF HIGH CONVERTING, EFFECTIVE ADS
  • NEW AD COPY AND CREATIVE

Conversion Rate Optimization (CRO)

 

A key part of growth strategy is conversion rate optimization (CRO). Collab will be available to provide an ongoing audit of your site and its content to determine the best changes that will increase conversion rates across the board. This process combines years of optimization experience for our clients, strategic A/B testing, and the latest industry best practices.

Specifically, we’ll closely monitor your customers’ interactions with them to improve your user experience and increase your conversions and user engagement.

 

OUR CRO STRATEGY INCLUDES:

  • ONGOING CRO AUDIT AND STRATEGY CREATION
  • WEBSITE CRO ANALYSIS AND REPORT
  • ACTIONABLE STEPS THAT LEAD TO CLEAR IMPROVEMENTS IN CONVERSION RATE
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Lead Generation

Our marketing team will work with you to create innovative and non-traditional strategies to generate leads in a cost-effective manner. From targeted Facebook group posts to video to leveraging product specialists and industry influencers, our marketing team will create an all encompassing, overarching marketing and branding strategy that will continue generating leads.

OUR LEAD GENERATION STRATEGY INCLUDES:

  • CREATION OF CUSTOM MARKETING FUNNEL AND CRM STRATEGY
  • GENERATION OF EXPERIMENTS AND A/B TESTING FOR APPROVED STRATEGIES
  • CAPTURE LEADS AND PLACE THEM INTO THE FUNNEL

Using an iterative ad approach, we will be constantly optimizing your ads and monitoring results to ensure that you maximize the ROI of every ad dollar invested.

Graphic Design, Content Creation & Video Marketing

Collab will review the current email strategy and provide an analysis to determine the effectiveness of the messaging and content. We will advise of any adjustments to increase conversion rate and provide the sharpest recommendations for improving ROI.

OUR CONTENT STRATEGIES CAN INCLUDE:

  • COLLABORATE WITH PRODUCT SPECIALISTS TO DEVELOP NEW CONTENT
  • PLAN OUT CONTENT CALENDARS
  • CORPORATE AND PRODUCT VIDEO PLANNING AND EXECUTION
  • REPURPOSE ALL IMAGERY ACROSS ALL MEDIUMS

Search Engine Optimization (SEO)

SEO is defined as the process of affecting the visibility of a website or a web page in a search engine’s “natural” or unpaid “organic” search results. It is simply the ability for how the search engines find websites based on the words and phrases relevant to what the website is offering. We will ensure when someone searches for your products or services… you will show up in the top results.

OUR SEO STRATEGY WILL HELP:

  • ENSURING ALL WEBSITE PAGES ARE OPTIMIZED
  • DEVELOP KEYWORD STRATEGY AND ADJUSTMENTS
  • ON-SITE AND OFF-SITE
  • OPTIMIZE LINKS AND FEATURED IMAGES BASED ON GOOGLE’S BEST PRACTICES

Email Marketing

Collab will review the current email strategy and provide an analysis to determine the effectiveness of the messaging and content. We will advise of any adjustments to increase conversion rate and provide the sharpest recommendations for improving ROI.

  • STRATEGY REVIEW WITH ACTIONABLE FEEDBACK
  • GENERATING A ROADMAP
  • CUSTOM CONTENT & COPY CURATION
  • EMAIL SEQUENCING, FUNNEL CREATION, AND CREATIVE DIRECTION
  • FUNNEL MAINTENANCE SUCH AS SCHEDULING EMAILS, DRIVING PEOPLE TO TAKE CERTAIN ACTIONS AND MONITORING PROGRESS
  • TRACKING ANALYTICS AND DATA TO SEE WHERE WE CAN IMPROVE
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How Do We Tie This To Growth?

 


 

Growth Strategy

 

Collab’s executive team, marketers and project managers work with your team to create a customized brand growth strategy. Collab’s roadmap for success positions us as a strong partner to expand your brand recognition. The Collab team and our clients value the principles of integrity, innovation and dedication a bove all else when working together.

We believe every successful campaign needs a solid foundation, and this growth strategy serves as this base to build from.

Collab will continuously utilize research tools to develop an extensive digital marketing strategy that will meet your growth goals, whether it’s acquiring new customers or expanding brand awareness.

 

WE CAN USE DATA TO GENERATE THE FOLLOWING:

  • TAILORED MESSAGING TO ENSURE BRAND VOICE ALIGNMENT
  • IN-DEPTH ANALYTICS ANALYSES
  • COMPETITIVE MARKETING ANALYSIS
  • WEBSITE UX/UI ANALYSIS
  • ACTIVE CYCLING OF CREATIVE & CREATIVE IDEATION
  • COHESIVE, CROSS-CHANNEL STRATEGY MANAGEMENT AND EXECUTION
  • CROSS-CHANNEL KPI DASHBOARD
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Investment

 


 

With Collab, you get a full scale marketing team that serves as an extension of your team.

Our pricing model bundles all our services for a fraction of what it would cost to individually hire each of the necessary team members.

We structure our agreements with a monthly retainer. Our deliverables are designed in collaboration with your overall business goals and predetermined key performance metrics. We provide full performance analytics and a customized dashboard for dynamic metrics.

Customer Relationship Management (CRM)

 

Collab is experienced in tailoring CRM platforms based on integrating an existing business plan strategy with mapping the customer journey through the sales process. By identifying each organizational role and defining sales pipeline stages through understanding the competitive landscape and the team’s overall goals, it allows our clients to effectively prospect their sales channels and accurately forecast revenue.

OUR CRM CONSULTING SERVICES COVER:

 

  • REVIEW CURRENT METHOD AND STAGES
  • ESTABLISH KEY PERFORMANCE INDICATORS (KPIs)
  • HELP ALIGN THE SALES AND MARKETING TEAMS
  • EVALUATE SALES CHANNELS AND DISTRIBUTORS
  • HELP CHOOSE THE RIGHT CRM PLATFORM
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How We Help You Through the Process

You’ll be paired with a dedicated Sr. Account Manager and Executive Team Member who will be responsible for the overall operations of working with your company. Collab’s Executive Team will work directly with the Sr. Account Manager to understand your business goals, help drive the direction of your campaigns, help execute on campaign tasks, and manage day-to-day operations. They’ll also have a direct line to our founders, consulting them for feedback on your strategy while leveraging their diverse experience in the process.

Your Collab team will go through a business deep dive, leaving them with the inputs required for a tailored, effective strategy. You also get to benefit from the team primarily consisting of entrepreneurs, data analysts and C-Level executives with collective knowledge of building brands, deploying millions of dollars in ad spend with digital marketing experience from companies generating millions of dollars in revenue.

We will collaborate to develop a fully integrated and market leading strategy. We will explore emerging markets and evaluate them with empirical data. As we grow, we’ll help with deliverables such as:

  • CRAFT BRAND STORYTELLING & NARRATIVE

  • VARIOUS FUNNEL TESTING & ANALYSIS

  • AUDIENCE MESSAGE MAPPING

  • RETENTION ANALYSIS

  • BRAND MESSAGING ALIGNMENT

  • CHANNEL MAPPING & ALLOCATION ANALYSES