Amazon SEO Services
Amazon SEO services are essential in conquering the marketplace. Not only does Amazon have its own ecommerce search engine, it’s considered the largest product search engine in the United States. If you’re selling a product through Amazon services but focusing all of your SEO efforts on Google, Bing, and Yahoo, you’re failing to optimize your product pages and almost certainly missing out on a significant amount of converting traffic.
Collab offers Amazon store management that will help make sure your products are placing higher in search results and that your Amazon storefront builds and maintains a positive image. Our Amazon SEO services are geared specifically toward your market, and include many traditional SEO best practices as well as Amazon-specific practices like pay-per-click campaigns and coupon strategies.
Amazon optimization starts with analytics. We’ll gauge your business’s current standing in Amazon using well-established performance metrics that will help us identify issues as well as areas where you can improve. Our Amazon ecommerce consultants will then put together and execute a thorough plan for helping you apply the most effective methods for selling your products in the Amazon marketplace. This includes custom copywriting and design that highlights the benefits of your products in ways that will best connect with consumers, plus enhancement of various on-page elements that are proven to increase traffic flow to product pages.
Producing and selling a high-quality product is only half the battle when it comes to succeeding on Amazon. Our targeted, SEO-focused Amazon services will assist you in making the most out of your Amazon presence and getting more consumers on your product pages.
Amazon Ranking Factors
As an Amazon SEO agency, we understand how Amazon ranks its product pages. It’s important to understand the key differences between Amazon’s search engine ranking methods and those of other major search engines. The most essential differentiation – and the key factor that separates Amazon from search engines like Google and Bing – is the purpose of the ranking system.
A search engine like Google is focused on high quality, trustworthy content that ultimately leads to ad clicks. Amazon, however, is all about ecommerce. The ranking system is designed to prioritize products, not content, and their incentive is to show you the best products at the top of the page so you click on them, buy them, and return to Amazon the next time you need to make a purchase. While Google prioritizes page clicks as a measure of success, Amazon is all about conversions.
Think of SEO as a continual process to help you engage with Amazon’s 300 million customers.
We start by making optimization an ongoing part of your ecommerce business strategy.
We’ll also focus your SEO efforts on seven parts of a product listing:
- Product images
- Product titles
- Product pricing
- Product descriptions
- Key features (bullet points)
- Backend search keywords
Let’s dive into the details of how to improve each of these elements of a product listing from an SEO standpoint.
Amazon SEO best practices
1. Don’t repeat keywords.
- Focus on providing a positive customer experience. Write naturally and focus on giving customers the information they need to make a purchase decision.
- Keyword repetition (also known as keyword stuffing) can be counterproductive and work against you.
Learn the lingo: keyword stuffing
Keyword stuffing is when you use the same keywords again and again in your content. While at one time it was an acceptable SEO practice, it created a poor user experience because it made it difficult for customers to find the products they were looking for. Keyword stuffing is bad SEO practice and can now can incur penalties and a loss of potential customers.
2. Focus sales copy on the customer.
- Answer previous seller questions and product inquiries on your product page
- Try to anticipate and focus on what your customer would want to know about a product, as opposed to what you want to say about the product
3. Help improve your rankings.
- Use Fulfillment by Amazon (FBA)
- Use A+ Content by enrolling in Brand Registry
- Become an Amazon Prime seller, included when you enroll in FBA, to qualify for the Prime badge and fast, free shipping. This can help draw in customers who regularly search for products exclusively with the Prime badge
4. Use these basic style tips for listings:
- Be descriptive, but clear and concise
- Be persuasive, but not pushy or gimmicky
- Be accurate and truthful about product condition and quality
- Avoid making exaggerated or subjective claims
5. Download the Amazon Quick Start Seller Style Guide
Create excellent product detail pages by following guidance on things to avoid and consistent formatting for:
- Title, capitalizations, and numerals
- Brand names, trademarks, and symbols
- Dos and don’ts for key feature (bullet point) details
- What to include and not include on product descriptions
- Additional image tips and how to avoid a quality alert on your listing
By improving your Amazon SEO game, you can help drive product visibility, improve the customer journey, increase your chances of connecting with more customers, and boost sales.
Most Amazon searches start with a search, meaning that consumers aren’t just browsing the Amazon homepage looking for something to spend money on, but rather hunting down specific products that offer specific solutions. As such, Amazon’s search ranking factors are designed to predict which items will sell the most, in turn making Amazon the most money. Here are some of the factors they look at:
When ranking your product page, Amazon’s search engine takes into account both your actual conversion rate and your predicted conversion rate, with how often traffic on your page converts into a sale serving as one of the most important factors. While this isn’t something you have direct control over, optimizing SEO practices on your page is crucial for converting traffic and helping Amazon build trust in your product’s ability to sell.
As you would expect, a product’s conversion rate is strongly connected to its price. Amazon wants consumers to consider their site the go-to spot for well-priced e-commerce, so you need to consider how the price of your product compares to similar products from direct competitors on and off the site.
Images are proven to help conversion rates. In addition to making sure your product page has images, you also want to optimize your images based on Amazon’s guidelines. An un-optimized image, such as one that is too small or doesn’t allow for zooming, can significantly harm your trustworthiness in Amazon search and result in less traffic and fewer sales.
Just like a blog post, an Amazon product page has a number of key variables that need to be SEO-optimized, including the header, product description, and search terms. Also, just like a blog, keyword research and competitive analysis are necessary for optimizing these factors and building your page’s authority, quality, and ranking.
Improve Your Sales With An Amazon SEO Consultant
It’s easy to get overwhelmed when trying to optimize your brand for both ad-based search engines and Amazon. With Amazon store management services from Collab, you get a team of agency pros who can take on all aspects of your SEO strategy and help increase your traffic and sales. Our Amazon services include a comprehensive analysis of your current standing, custom copywriting and design for your page, and regular assessments to assure your product pages are building trust, converting traffic, and ranking high in search.